The long-awaited day has arrived: today’s new collection of drawings ERDEM X H & M. is coming online and in stores. The theme is flowers, lace and poetry atmospheres for a modern and romantic woman.
The video of the spot was shot no less than by the eclectic Australian director Baz Luhrmann.
After Kenzo, chosen last year by H & M for his new designer collection, 2017 is the turn of Erdem.
Compared to its predecessors – Versace, Alexander Wang, Balmain, Lanvin, Roberto Cavalli, Isabel Marant and Maison Martin Margiela – the choice fell this year on a name far more than niche. Erdem is a Canadian stylist, born in Montreal, Canada, British mother and Turkish father.
After studying fashion at Ryerson University in Toronto, she took part in Vivienne Westwood’s stage in London.
In 2003, after graduating from the Royal College of Art, he went to New York where he worked for Diane von Furstenburg before returning to London and launching his own brand. Erdem today is sold in over 170 stores and in 2015 the brand has opened its flagship store in Mayfair.
Showy colors, beautiful sparkling that rember soft velvets and sequins…inspiration and fantasy, all of that in marvellous mesh up for a spcial capsule lipstick collection by l’oréal Paris and the young creative director of Balmain: Olivier Rousteing. The collection is composed by 12 colors with long lasting formula and mat texture; 12 shades divided in three categories, recognizable by package: “blue malachite” with fanciful and strong hue for a glam-rock mood, as purple, bronze and blue…to smoking all! “black onyx” for classic colors from red to nude palette, and the last one “green marble”, the most fashionable category with metal effect and curious shades as green wood, orange and deep chocolate. Every color is different with a particular personality to show out a part of everyone.
Three years of work and 1852 days of construction work to create the eight floors of the new “Rinascente” center in Rome.
The inauguration, which took place on 12 October, saw star guests as Beppe Fiorello, Francesco Gabbani, Marcelo Burlon’s DJ set and music entertainment on Ennio Moricone’s notes.
The Palace – with two facades, one on Triton Street with three entrances, seven showcases and 96 windows, the other on Via Due Macelli – is characterized by a large atrium, visible from all floors, with rigid and squared lines that resume much the spirit of the rationalist architecture of the Colosseum Square.
Among the curiosities is a “building in the building”, the so-called “Palazzetto” of the twentieth century located inside the department store as a standing building and a Food Hall with food market, four restaurants and two terraces overlooking the striking roofs of Rome.
The biggest surprise is given by the archaeological site with eight arcades (Piano -1) of the Virgin Aqueduct built between 25 and 19 aC. from Agrippa, on which flowing images of the led tell the story.
But do not forget about shopping!
The stores occupy the first to the fifth floor, each specially designed by a different architect, in order to give a sense of customization: corner, shop in shop and multibrand areas. From clothing collections and accessories from emerging designers to Made in Italy. In total? Ben 800 brand!
A real web beauty icon (18 milion of followers only on instagram)…
Her make up are famous and stylish: perfect lip with strong lipstick and shiny gloss, gorgeous eye with impeccable lashes…she’s the beauty blogger of the moment: Huda Kattan.
Huda, american-iraqi origin, in her blog “Huda beauty” gives advicesc about a radiant skin, the best countouring, perfect outline eyebrown and all latest make up trends.
In 2013, she created her first false eyelashes collection in Dubai, a success, because it simulates the real lashes without the unsightly doll effect and now, a new project, a complete make up collection with beautiful lipstick (liquid strobe and liquid matte) brightening palette for eyeshadows and lip pencil…are you ready to go in the Huda’s reign?
Donatella Versace: a powerful and wilful personality with a great fashion talent…
All of these qualities contained in a simple bag: the new “DV ONE” by Versace. “DV” the initials of hr creative director Donatella, a stong mood for a bag to a stiff structure and an innovative design elements: the lock inspired by Pantheon architectures with a thin link and the unfailing Medusa head; the big leather charm has the “V” initial embossed on the surface, instead, the handle is practical and strap for different styles. Three sizes are available (small-medium-large), togheter the gorgeous color palette and several materials, as: calf and suede. The DV woman is free, daring and contemporary with an avant-garde soul. Delightful the limited edition: 3D flowers melted with fresh colors for a crispy style and a courtly crocodile model. So, welcome DV ONE!
A bracelet that can change in a fashionable and brilliant necklace in the last “remix collection” by Swarovski.
An amazing play for fashionistas and the beautiful testimonial Karlie Kloss, to create gorgeous mix&match with your style!
Thanks to the magnetic lock and different chains (named STRAND) you can create double bracelets, chocker and long necklace… a fun&fresh mood, always new!
The “strand” have several styles and finish from pink-yellow gold to silver, every part was refined by sparkle of Swarovski crystals elements and curious symbols and signatures…make it shine your fantasy! Be Brilliant!
Fairy tale jewels, a little fashion doll named “Virgola” and a sweet and magical universe was born by the designer Virginia Di Giorgio and her collection “oroargentovirgola”. An enchanted world, bracelets, necklaces and colored fun charms with silver or gold finish and enamel details. Gorgeous the necklace with fine locket and Virgola illustration inside, a fashionable shape doll and a dreamer mood, but also, the courtly charms that populate this world, as: stars, flowers, hearts and other characters as the parisian, the mum and her child…all of that to create your fairy tale!
The nail art universe is not only fashion but it’s hand’s art to release our ideas and creativity! Mei Kawajir is the instagram queen, her manicure are spectacular, a pop colors and sparkling whirl with curious nail art trends…here, you can find the best inspiration to amaze all! the hot summr colors are: nude shades, purple (courtly for the night!) and the wonderful red to fire from coral for a ladylike statement. Named “funky french” this is the most fun summr trend, one hue foro ne finger to create interesting color combination, instead, the most popular trend “ the nail art blush”comes from America fora n healthy look nails simply with a light rose base coat and two pink shades: nude-coral, only on the centre of the nail for a perfect blush effect and toughen up our hands delightful and extra cool!
Nude effect sandals, a perfect match with your skin shade; the “Nude collection” by Christian Louboutin has a fleshly and simple design, a gorgeous color palette with soft lacquering finish. In collection new fashionable shades are available, as: caramel, blush, chicolate and many others…who wants the accord perfec with your skin tone. The nude hue are perfect with golden or dark tan, it’s fine fon manicure and simply chic for shoes or a silk maxi dress. The Louboutin collection has a distintive flavour and a cool design thanks to a maxi heel, courtly band and strap on the ankle and an invisible latex band that wraps the heel for more comfort. It’s time to decide! Amaze everybody with a perfect tan and sandal mix!
A special watch, an extra cool design to show hours or great times…all of that is “Mademoiselle J12” by Chanel Horologerie. An iconic watch in limited edition with an hi-tech baked clay finish, automatic movement and winding, but…what does it make so special? It’s a particular pick dedicated to Coco Chanel with an ironic and comic details that make it an easy-chic accessorie, perfect for every styles! Available in two version:black or white, the dial is really lovely, where a stylized Coco (with a fine suit and hat) shows minutes and seconds through her arms so happy hours with mademoiselle Coco!