Coachella_immagine in evidenza_alessandrogiada

Shapes, colors, geometries…

Feed_coachella_3Fashion attitude, fanciful statement, a bags collection that amazes the millenial and fashionistas to be looking for the perfect accessorie.
The new brand “AG alessandrogiada” is all of that, joins the creativity and fun mood; design bags, crazy color combination, embossing texture in a perfect balance between fashion and functionality.
Protagonist accessories that belove to do photograph and that doesn’t go unobserved; bags for every look (our tem picks are: Small Geometry for a fun&fresh style, Crazy Stripes and Direction for a street and fashionable statement). Feed_coachella
The AG bags amaze us for strict geometry shapes, artistic soul and an inspiration that comes from Art Déco buildings and the Miami’s sunset shades.
A curious mix belove by bloggers and younger, also, the brand is formed by a young team founded on an avant-garde soul and a classic Italian craftmanship respect…for an extremely chic&cool result!

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2The Stuart Weitzman shoes are fashionable and stylish…a real shopaholic dream, above all the boots and cuissardes model extremely cool in this season (even more in red), but, from New York the collection makes it reach by a special capsule and the opening of pop-store, celebrated by an exclusive party, as well as its designer: Gigi Hadid.
Gigi, already brand testimonial, this year shows off a wonderful look on the campaigns with short hair and the only Weitzmen’s shoes, now, she creates an extra cool capsule collection named “Eyelovemore”, a mule model to fine design, suede fabric, caramel and blue shades and a curious embroadery eye on the top…(fancy the version with many red eyes!) so, the Gigi’s eye hits the the bull’s eye!

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11Howard street-Soho, at the most fashionable district, where the tradition joins the city contemporary vision with its beautiful buildings to the cast iron facades, the grocer’s shops fine in every details (above all the blue ribbon backery, the most popular and fashionable Soho backery)…its modern gallery, design boutique and the stylish prince street; Soho is creativity, art lovers… a perfect balance between antique and avant-garde style in New York.

If you can travel in NYC during the holidays you can’t give up in an amazing stay at the most extra cool design hotel at the moment: 11 Howard. Welcoming and elegant atmosphere, scandivian style, contemporary mood, exclusive services, lounge bar, boutique and a gorgeous rooftop like a garden in the sky…221 rooms to fine and impeccable details (design furnitures, soft colors and beautiful flower compositions). 11 Howard is the address beloved by celebrities, influencer and model, the perfect backdrop during the NYC fashion week, as well as the “song of style” video with a special dancer, the fashion icon Aimee Song…so cool…so glam!!!


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The beauty of roses



A precious power that comes from nature for our beauty and skin’s defences…all of that contined in a wonderful oil, a piece of research about the main ingredient: the legendary Grenville rose. An extremely strong rose was born on the Grenville rocks. The “micro-huile de rose” by Dior prestige wants renew the power and perfection of this rose that can be stand up to bad weather to crown in the micro pearls plunged in a special solution in a perfect balance between oil and serum…all of that in a rich texture for a luminous skin, mat effect and a soft rose scent.

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Naked palette

Coachella_immagine in evidenza_2

A gorgeous palette dedicated to our eyes, the most beautiful part of the face…

Coachella_newUrban Decay has created a special eye palette named “NAKED” for different skin’s types. The best seller palette “NAKED” has nude and glamorous shades, “NAKED 2” is inspired to urban backdrop with metallic colors as gray, copper and black, instead,“NAKED 3” is dedicated to blonde with light eye, fleshly hue and sparkling effect as gold, antique pink and purple.21980194_178777759360477_7068053990549749760_n
In this month new palette “NAKED HEAT” is coming with deep colors as: brown, bronze and orange but… there is a perfect palette for a wonderful smoky eye, “NAKED SMOKY” to do a daily smoky eye with the light shades as pink and nude and for the night, stronger shades with metallic effect.

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The millenial’s frenetic life has a new everyday beauty allied against stress and pollutions dangers, that can be damage the skin’s defences. The Shiseido’s carry out has created a ew skin care collection inspired to “WASO” philosophy connected to balance and harmony inside, in fact, the term “WASO” means: “WA” (kindness) and “SO” (inspiration).
Waso hasn’t an expensive price, it’s a product for younger skins and was composed by seven treatments, all naturals and paraben free. The hydrating cream “clear mega-hydrating cream” has the carrots extract, instead, to erase pores and imperfections there is “softy cushy polisher” with soya, but the must have collection is the gentle cleanser “quick gentle cleanser” with honey and “fresh jelly lotion” for the everyday skin care. Choose the Japaneese knowledge for your beauty!

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The long-awaited day has arrived: today’s new collection of drawings ERDEM X H & M. is coming online and in stores. The theme is flowers, lace and poetry atmospheres for a modern and romantic woman.


The video of the spot was shot no less than by the eclectic Australian director Baz Luhrmann.

After Kenzo, chosen last year by H & M for his new designer collection, 2017 is the turn of Erdem.
Compared to its predecessors – Versace, Alexander Wang, Balmain, Lanvin, Roberto Cavalli, Isabel Marant and Maison Martin Margiela – the choice fell this year on a name far more than niche. Erdem is a Canadian stylist, born in Montreal, Canada, British mother and Turkish father.
After studying fashion at Ryerson University in Toronto, she took part in Vivienne Westwood’s stage in London.
In 2003, after graduating from the Royal College of Art, he went to New York where he worked for Diane von Furstenburg before returning to London and launching his own brand. Erdem today is sold in over 170 stores and in 2015 the brand has opened its flagship store in Mayfair.

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L’Oréal X Balmain


Showy colors, beautiful sparkling that rember soft velvets and sequins…inspiration and fantasy, all of that in marvellous mesh up for a spcial capsule lipstick collection by l’oréal Paris and the young creative director of Balmain: Olivier Rousteing. The collection is composed by 12 colors with long lasting formula and mat texture; 12 shades divided in three categories, recognizable by package: “blue malachite” with fanciful and strong hue for a glam-rock mood, as purple, bronze and blue…to smoking all! “black onyx” for classic colors from red to nude palette, and the last one “green marble”, the most fashionable category with metal effect and curious shades as green wood, orange and deep chocolate. Every color is different with a particular personality to show out a part of everyone.

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Make up by HUDA



A real web beauty icon (18 milion of followers only on instagram)…

Her make up are famous and stylish: perfect lip with strong lipstick and shiny gloss, gorgeous eye with impeccable lashes…she’s the beauty blogger of the moment: Huda Kattan.
Huda, american-iraqi origin, in her blog “Huda beauty” gives advicesc about a radiant skin, the best countouring, perfect outline eyebrown and all latest make up trends.
In 2013, she created her first false eyelashes collection in Dubai, a success, because it simulates the real lashes without the unsightly doll effect and now, a new project, a complete make up collection with beautiful lipstick (liquid strobe and liquid matte) brightening palette for eyeshadows and lip pencil…are you ready to go in the Huda’s reign?

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A bracelet that can change in a fashionable and brilliant necklace in the last “remix collection” by Swarovski.


An amazing play for fashionistas and the beautiful testimonial Karlie Kloss, to create gorgeous mix&match with your style!
Thanks to the magnetic lock and different chains (named STRAND) you can create double bracelets, chocker and long necklace… a fun&fresh mood, always new!
The “strand” have several styles and finish from pink-yellow gold to silver, every part was refined by sparkle of Swarovski crystals elements and curious symbols and signatures…make it shine your fantasy! Be Brilliant!

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