The genius and intuition of Alessandro Michele are again center!
This time we moved to Florence, in the cradle of the Renaissance, for a new and majestic project: the Gucci Garden.
What is it about? A unique experiment in the world, a sort of dynamic and interactive historical archive in which to admire articles taken from the first Gucci collections, dating back to the Florentine origins of the label (1921).
As Michele himself explains, this name was chosen because “The garden is real, but it belongs above all to the sphere of the imaginary, populated as it is of plants and animals; like the snake, which insinuates itself everywhere and which, in a certain sense, symbolizes a perpetual beginning and a perpetual return “.
In any case, forget the word “museum”: we speak rather of an interactive, creative and living space, in direct line with the current philosophy of the Maison.
What will it be possible to admire inside? Entering the Gucci Garden will be a sensory experience in the round. Clothing, accessories, video installations, graphic elaborations, documents and artefacts are organized by thematic areas (and not in chronological order) on the two floors of the building.
But it does not end here: delight for the eyes, but also for the palate!
One of the most famous chefs in the world for his cuisine, the starred chef Massimo Bottura, was called by Michele to manage inside a small restaurant (located on the ground floor): Osteria Gucci.
If after visiting the gallery you want to bring home a little memory, then you can stop at the boutique, where you will find not only exclusive clothing and accessories, but also items from the Gucci Décor collection!