Rinascente: la grande bellezza made in Rome



Three years of work and 1852 days of construction work to create the eight floors of the new “Rinascente” center in Rome.

The inauguration, which took place on 12 October, saw star guests as Beppe Fiorello, Francesco Gabbani, Marcelo Burlon’s DJ set and music entertainment on Ennio Moricone’s notes.

The Palace – with two facades, one on Triton Street with three entrances, seven showcases and 96 windows, the other on Via Due Macelli – is characterized by a large atrium, visible from all floors, with rigid and squared lines that resume much the spirit of the rationalist architecture of the Colosseum Square.

Among the curiosities is a “building in the building”, the so-called “Palazzetto” of the twentieth century located inside the department store as a standing building and a Food Hall with food market, four restaurants and two terraces overlooking the striking roofs of Rome.

The biggest surprise is given by the archaeological site with eight arcades (Piano -1) of the Virgin Aqueduct built between 25 and 19 aC. from Agrippa, on which flowing images of the led tell the story.

But do not forget about shopping!

The stores occupy the first to the fifth floor, each specially designed by a different architect, in order to give a sense of customization: corner, shop in shop and multibrand areas. From clothing collections and accessories from emerging designers to Made in Italy. In total? Ben 800 brand!

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