WASO

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The millenial’s frenetic life has a new everyday beauty allied against stress and pollutions dangers, that can be damage the skin’s defences. The Shiseido’s carry out has created a ew skin care collection inspired to “WASO” philosophy connected to balance and harmony inside, in fact, the term “WASO” means: “WA” (kindness) and “SO” (inspiration).
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Waso hasn’t an expensive price, it’s a product for younger skins and was composed by seven treatments, all naturals and paraben free. The hydrating cream “clear mega-hydrating cream” has the carrots extract, instead, to erase pores and imperfections there is “softy cushy polisher” with soya, but the must have collection is the gentle cleanser “quick gentle cleanser” with honey and “fresh jelly lotion” for the everyday skin care. Choose the Japaneese knowledge for your beauty!

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CHIARA LIKE A MANGA

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The most popular fashion influencer in the world, Chiara Ferragni, goes to Japan…

For the new Shiseido make up event, particulary for two extraordinary products as the foundation “synchro skin glow” and the beauty cream treatment “Shiseido bio-performance”. Main inspiration of Shiseido, (a beauty institution in the make-up contest)thats comes from science, sperimentation and tradition, the perfect balance since 140 years. Now, Chiara Ferragni is the perfect testimonial, a young millenial, a modern icon, a make up lover but with natural effect, so, she transformed in a manga heroine who focus on a surprise result “comic against reality”.
“Make up your life” the main slogan campaign, a brand that renew itself, thanks to Chiara style. You can see the video on Shiseido website…the make up is never been so amazing with the Shiseido powers.

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