Vinyl Couture


Who said that the mascara is only black? Yves Saint Laurent invites us to color our glance with many different shades with the new mascara “vinyl couture”! For this new line we are the target,  the younger make up addicted. And, I don’t know about you, but I already feel conquered! We can change the color of our mascara everyday, creating new effects that follow our  mood, style and occasion, that is what the new product offers to us. The package is elegant and practical , the big applicator assures volume, curvature and perfect definition, instead the color is bright and with a gorgeous vinyl effect. The collection was composed by 9 colors and of course, there is also black (for those who like to play it safe …). Know them better:

-I’m the clash (Black)

-Unpregiudictable (Rich Plum)

-I’m the excitement (Rich Green)

-I’m the illusion (Brown)

-I’m the trouble (Bright Dark Blue)

-I’m the craze (Bright Purple)

-Shimmering Silver Gray, (silver)

Shimmering Gold

Bright Pink

Just as explains the director of Yves Saint Laurent Beauté, the new Mascara hears us, knows us, and allows us to show our personality in freedom! Pheraps, you are thinking which one color I  have chosen … so, maybe i will disappoint you, I chose black but I have tried purple and it’s wonderful and very chic! Perfect for a special evening! Vinyl couture: 9 colors, 9 styles, 9 souls!

Launched by beautiful Cara Delevingne, chosen as testimonial for the campaign, the new Mascara Vinyl Couture is destined to become part of the long series of successes for the YVSL brand.




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